Director, CRM Analytics Operations

Under the supervision of the Vice President of Direct Marketing, the DIRECTOR, CRM ANALYTICS OPERATIONS is responsible for all marketing systems, processing and analytics in support of our marketing programs. Provide predictive analytics leadership within the Company. Identify, address and satisfy predictive analytics needs of the Internet/Direct Marketing Departments. Enable the Direct Marketing Department predictive analytics practice by developing and executing a technical/analytical tool and platform roadmap. Ensure predictive analytics partners provide incremental value to internal efforts. Recruit, hire and train qualified candidates to establish a data science practice with the Direct Marketing Department Identify Direct Marketing's data needs and work with IT Department/3rd-party sources to establish timely access. Manage data warehouse/CRM development projects with customer data platform partners. Ensure data integrity of customer records in the customer data platform. Optimize the value of customer data assets throughout the Company by providing access to business intelligence tools and data exports. Ensure appropriate methodologies are employed so statistically valid conclusions can be drawn from marketing tests. Direct research projects to provide customer and market insights for Senior Management and other internal constituencies. Perform other functions as assigned by management. Job Requirements ? Bachelor's degree in Applied Analytics, Mathematics, Economics, or other quantitatively oriented discipline required. Master's degree preferred. 7-10 years of CRM experience. Direct Marketing experience with a large multi-channel specialty retailer preferred. Demonstrated ability to develop and present data-driven recommendations successfully. Experience working with large data sets. Strong quantitative, analytical and problem solving skills. Exceptional attention to detail. Extensive experience using SQL and/or SAS (or similar statistics software). Knowledge of statistical methods, packages, programs and methodologies required. Able to work in a fast-paced, multi-task work environment and under deadline pressure. Passion for data and how it is changing the retail industry. 3-5 years of supervisory experience. To respond to this opportunity, please contact: Alex.Saveliev@creativegroup.comĀ Department: Mktg/Comm Manager

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